CONNECTED CULTURE

Overview of the book

Connected Culture is a powerful resource that demonstrates how to leverage the new and interactive communications tools that students use every day. It will be the first book to successfully bridge the gap between higher education and today’s digital generation.

Filled with real life experience in the successful implementation of digital media and statistics from the field, Connected Culture offers a unique lesson plan on marketing 2.0 specifically for higher education. Readers can see the benefits of utilizing digital media from a perspective born from seeing, first hand, the real needs of educational institutions.

Book Outline